Choosing a stock to invest in is like following social media influencers.


Choosing stocks to invest in is both an art and a science. To help newbies with the tricky job, some experts suggest choosing a stock the same way you are choosing a social media influencer. 

 It is not far from the truth. In social media, the ones who have the most followers are the big stars. Similarly, in the stock market, the most popular companies always perform better than the average. 

Before you begin investing, it’s advisable to understand the basics of how the stock market works and what factors you should consider when picking stocks. Imagine you are following someone very popular on Instagram. You get all the background information and follow their every move. 

It works pretty much the same way when choosing a stock to invest in. You want to learn as much as possible about the particular stock. You want to look at their background, see how they performed in the past, and follow their performance weekly, if not even daily. 

Choosing stocks: Do’s and Don’ts. 

Everyone has different inclinations when it comes to picking stocks. Some investors are more inclined to take risks, for example, while others prefer to ‘’play it safe’’. That said, there are some investment strategies that you’re better off avoiding.

One popular video, for example, implies that the GameStop stock price explosion is related to astrology. In reality, how certain stocks perform has far more to do with their financials than how the stars are aligned.

When you need to decide whether a particular stock is a good investment, consider the company’s overall financial performance. Does it have solid long-term growth potential? Does it have a competitive advantage in its industry? A successful investing strategy includes investing in big-name companies, and choosing the right stocks means doing your homework.

It might take you longer to do your research, but your work will pay off down the road. 


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