Are the days of TV shows over? YouTube seems to be slowly becoming a beloved entertainment place on TV sets in people’s homes instead of only on computers and mobile devices.
Don’t get us wrong! YouTube is still far from being the king of television.
During the pandemic lockdowns, Netflix was the first choice for streaming services. However, recent statistics indicate that YouTube is making a brave move towards streaming services.
We are witnessing the battle of 2021.
In a recent report, YouTube’s chief product officer stated that in December 2020, “over 120 million people in the U.S. streamed YouTube or YouTube TV on their TV screens.”
Besides, eMarketer reports announced that TV total YouTube views in the third quarter of 2020 accounted for 34.4% of the platform’s views, up from 27% about a year earlier.
Although the trend has been ongoing for some time, it only recently reached the point where it can no longer be ignored by the streaming industry.
But, Netflix is a premium ad-free service where YouTube is a free ad-supported platform, you would say!
Yes, but there is a potential for these dividing lines to continue to mix. A popular survey taken a couple of years ago suggested that the average viewer absorbs about eight minutes’ worth of ads per hour of a video.
Still, it will be exaggerating to say YouTube’s growing reach will take over Disney, Netflix, or Amazon Prime’s streaming services. But in a market that is quickly becoming hypercompetitive, subscription fatigue is very real.
Investors watch out for turbulence on the stock market! The race is on!